Real Estate Marketing
Real estate cCommunication and area branding. From positioning to lead generation.
Area & Real Estate Branding
- Area Branding
- Real Estate Branding
- Brand Identity
- Visual Identity
- Storytelling
Area & Real Estate Communication
- Tender Applications and Support
- Marketing Strategy
- Area Brochures
- Sales Brochures
- Advertising
Online &
Interactive
- Area and Real Estate Websites
- Experience Websites
- Housing Selector
- Lead Generation
Lead Generation
- Online Campaigns
- Outdoor Campaigns
From exclusive residential towers to redeveloped urban districts, railway zones, and industrial areas, we deliver projects for our clients from Amsterdam to Brussels.
Moving beyond vague real estate jargon, we create strong brands that captivate and inspire.
When we step in to shape a real estate or area brand, the project often already has years of history and involves numerous stakeholders.
Our role is to transform vague real estate jargon into a strong brand that resonates with its audience—residents, professionals, entrepreneurs, educational institutions, government agencies, or businesses.
Architectural vision and area ambitions serve as the foundation, supported by sharp insights into the target audience and project context.
We craft a distinctive narrative, in both content and visuals, and translate it into a brand book, a dynamic website, and a digitally driven campaign that reaches audiences everywhere.
No one-size-fits-all approach
For various high-profile clients, we execute projects across the Netherlands, including Amsterdam, Alkmaar, Aalsmeer, Ede, Eindhoven, and Venlo. We reject generic solutions, striving instead for unique content, design, and messaging tailored to the character of each area or project.
By combining our branding expertise with our digital know-how, we create identities and campaigns that truly matter—data-driven and results-oriented.
Horizons Amsterdam
Branding and Online Presentation
Location: Amsterdam
Client: Ballast Nedam
Horizons Amsterdam offers the perfect balance for urban enthusiasts who thrive on city life but occasionally seek tranquility to recharge. Horizons comprises 49 apartments, 10 spacious city homes, and luxurious penthouses.
Gewest13 managed the branding, brand story, and website.
Veilingterrein Venlo
Area branding and real estate communication
Location: Venlo
Client: JPO
The former auction site in Venlo, spanning approximately 70,000 m² of asphalt and old warehouses, is being transformed into a green living environment with a strong focus on Positive Health.
Gewest13 is responsible for the visual identity, brand story, website, and all project communication.
Nieuw Bergen
360° Area Branding
Location: Eindhoven City Center
Client: SDK Vastgoed
The 360° area branding of Nieuw Bergen: 238 exclusive residences in the heart of Eindhoven. Iconic architecture by MVRDV is paired with exceptional luxury and a contemporary aesthetic that respects its surroundings. Gewest13 has been involved in Nieuw Bergen’s development since the tender phase.
Gewest13 handled the branding, brand story, website, and a multi-year lead campaign.
Elements
Positioning and area branding
Location: Amsterdam
Client: Kondor Wessels
Sustainable architecture. Spectacular views of the Amstel. In Elements, you’re surrounded by greenery and water while living in the heart of Amsterdam. Gewest13 handled the positioning, identity, and website for this mixed-use residential tower featuring 140 homes for sale and rent.
Villa Nobilis — Valkenswaard
Positioning and area branding
Location: Valkenswaard
Client: SDK Vastgoed
An exclusive residential project in Valkenswaard comprising 11 spacious plots in a forested area with ancient trees, located on the former site of the villa owned by Hendrik Kersten, founder of the Willem II cigar factory.
COD
Corporate website
Location: Amsterdam
Client: COD
COD is an innovative real estate developer from Amsterdam, renowned for its pioneering spirit and curiosity in the pursuit of beauty. We developed a website that presents their impressive portfolio in a stylish and inspiring way.
