The Power
of Good Employment
Please is a well-known name in human resources. By managing personnel matters, Please helps small and medium-sized businesses thrive. With a new visual identity and refined positioning, Please was ready for its next phase.
In the new positioning, one key concept stands out: employment power. This power is essential for excelling as an entrepreneur, though not every entrepreneur possesses it naturally. Gewest13 was tasked with putting employment power on the map and engaging the target audience through a dynamic, cross-media campaign.
Boost Your Employment Power challenges entrepreneurs to grow as employers. Under this central campaign promise lies a comprehensive suite of tools and services, including staffing, payroll, back-office support, and advice from HR experts. All services are presented in a bold campaign with a proven “see-think-do” framework.
The campaign centers on relatable challenges for every employer. Companies without their own HR departments or specialized tools can rely on Please to tackle these issues. Breaking away from the conventional gray HR standards, bold entrepreneurs take the spotlight with vibrant pink visuals. The urgency is high, and leads are pouring in.
Gewest13 handled the campaign, Total Design was responsible for the brand identity and positioning, and Happy Idiots managed the website and online marketing campaign.
