After the successful elaboration of the new positioning and the visual rebranding of Toverland, Gewest13 was invited to realise a major billboard campaign for this well-known theme park.
Toverland grew 1.5 times in size in the summer of 2018 following the expansion of the new entrance area and the new Avalon themed area. The biggest attraction in this area is the spectacular Fenix roller coaster.
Toverland theme park asked Gewest13 to develop the national bus shelter and billboard campaign for this.
The biggest challenge for the elaboration of this campaign was that both the area and the roller coaster were still under development. Photography was therefore not an option. Our 3D specialists reproduced the roller coaster in detail. They then chose a position in which the spectacular roller coaster was visible in all its glory.